The owl that gets your hotel seen by AI
Why Powlin?
Powlin analyzes what AIs say when a traveler asks where to stay, and explains it to you in plain language, no jargon.
Powlin isn't a generic GEO tool: it uses prompts designed specifically for the hotel industry, built around how travelers search for a place to stay.
5 platforms
ChatGPT, Gemini, Perplexity, Claude, Grok
Every week
a new analysis of your AI visibility
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which hotels show up in AI responses
Why Powlin and not another tool?
Powlin is not a generic GEO tool. It is the only platform for hotels that turns AI visibility into something understandable and actionable.
Hotel specialization
Prompts and metrics are designed for the hotel industry, not for any business.
Traveler prompts
Built from a library of hundreds of prompts that reflect the typical questions travelers ask AIs when choosing where to stay.
Plain language
Powlin shows your visibility data and explains it in plain language, no jargon or complicated charts.
20 years of experience
Behind Powlin is María Corpas, a hotel marketing specialist with more than 20 years of experience in the industry.
Clarity first
Data explained. No jargon. No fluff.
Many talk about "AI visibility score" and metrics that are hard to interpret. Powlin uses plain language and explains everything clearly, no need to take a course in GEO.
It explains, point by point:
- Which searches you show up in.
- What AI says when it talks about your hotel.
- What it says about your competition.
Written in plain language, because what you can't understand, you can't improve.
Does your hotel appear in recommendations?
This score shows if AIs tend to mention your hotel when someone searches for accommodation in your area.
68Medium
Your visibility vs competitors
Compare how often your hotel appears in AI responses vs similar properties.
Hotel A
Hotel B
Hotel C
Hotel D
Hotel E
How AI describes you (summary)
This is how AI summarizes your hotel based on the info it finds.
ChatGPT
"Charming rural hotel, perfect for couples seeking tranquility. Central location in the village with mountain views."
ruralquietcozyviewscentral
Direct booking potential
Measures whether AI directs users to your website or relies more on OTAs and other sources.
54Medium
How hotels sell
Proven conversion patterns in the industry
How travelers decide
Booking psychology applied to accommodation
Many conversations with hoteliers
Years of hearing firsthand what works and what doesn't in hotel marketing
Hotel marketing, not generic
Powlin is built on years of hotel marketing experience.
Every analysis starts from how hotels sell and how travelers decide when booking. That knowledge is the basis for how each piece of data gets interpreted.
They're conversion patterns and buying psychology learned over more than 20 years in the hotel industry.
Question library (prompts)
Traveler questions
The questions Powlin analyzes are the same ones travelers ask AIs when they're looking for a hotel.
For example:
- "What boutique hotel do you recommend in Valencia"
- "Looking for romantic hotels in Seville, but affordable"
- "Where to stay in Tenerife with ocean views"
Each analysis is based on hundreds of queries (prompts) to understand which hotels appear, which don't, and in what position.
The time is now
Why now?
AIs already influence
AIs are already influencing booking decisions. More and more travelers ask directly which hotel to choose.
The channel is growing
The question isn't whether this will grow. It's already growing. The question is whether your hotel is part of those recommendations.
Today is the day
Today, few hotels are optimized for AI. Every day that passes, the competitive advantage window narrows.
Does your hotel show up when travelers ask ChatGPT?
chatgpt.com
What hotel do you recommend in Barcelona for a romantic getaway with ocean views?
Find out right now. FREE.
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Frequently asked questions about Powlin
Powlin is a GEO tool that uses prompts to analyze whether your hotel shows up when travelers ask AI assistants where to stay in your destination.
Prompts are the new keywords: it used to be about optimizing for Google searches, now it's about understanding what travelers ask AIs.
When a traveler asks where to stay, the AI analyzes the information it finds online about each hotel: its official website, reviews, articles, or directories.
If that information is clear and specific, there's a better chance of appearing in the recommendation.
If it's generic or confusing, the AI will simply recommend another hotel.
SEO works to get your hotel to appear on Google when someone searches.
GEO works to get your hotel to appear in AI responses when someone asks a question.
They're different channels with different logic.
Because AI assistants don't work like Google SEO.
They analyze the information they find about your hotel online and generate a response based on what they understand.
If other hotels have clearer messaging or more specific information, they're more likely to appear instead of yours.
No. Powlin is designed for hoteliers, not techies.
You just enter your hotel details and the system analyzes how AI assistants see you.
Hotel name, location, official website, accommodation type, some direct competitors... among others. The more specific that information is, the better. But don't worry, Powlin doesn't need anything you don't already know ;)
No.
Powlin only uses your data to analyze your visibility in AI assistants. Information is not shared or sold.
Yes.
Powlin works with hotels, vacation apartments, rural accommodations, resorts, hostels, and any type of tourism accommodation.